Tradies are raising prices, working harder, and still feeling the squeeze. Insurance is up. Materials are up. Overheads are up.
So every missed job hurts more than ever.
Tier 17 shows you where your system is leaking — and fixes it so Melbourne homeowners find you, trust you, and book.
Tradies are raising prices, working harder, and still feeling the squeeze. Insurance, materials, and overheads are all up.
So every missed job hurts more than ever.
Tier 17 shows you where your system is leaking and fixes it so Melbourne homeowners find you, trust you, and book.
15 minutes. No pressure. No tech headache. You'll leave with clear fixes whether we work together or not.

Case study from a Melbourne gutter cleaning business. Results vary by trade, suburb, competition, offer, and response speed.
Most tradies do good work.
That's not the problem.
The problem starts before you even know someone needs you.
A homeowner has a leaking tap, a kitchen that needs renovating, gutters that need cleaning.
What do they do first?
They don't ask a friend.
They don't check letterbox flyers.
They Google it.
They type in what they need. Three tradies come up.
They check the reviews. They look at the website. They decide who feels safest to call.
And if you're not showing up, don't have enough reviews, or your website doesn't build trust fast enough?
They call someone else. You never even knew they were looking.
That's the first leak.
Then the second one hits.
A homeowner does find you. They call while you're on the tools. It goes to voicemail.
Your website doesn't build trust fast enough. They leave.
Your Google reviews aren't growing. Your competitor's are.
A quote gets sent. Nobody follows up. The job goes cold.
The job doesn't go to the best tradie.
It goes to the one who looked more trustworthy, replied faster, and made it easier to book.
In this short video, Jon shows exactly how Tier 17 helped one Melbourne tradie walk away from Facebook Marketplace tyre-kickers — and build a system that brings in private job enquiries instead.
Most tradies do good work.
That’s not the problem.
The problem is what happens before and after the enquiry.
Homeowners Google.
They check reviews.
They look at the website.
They decide who feels safest to call.
If you’re not showing up, don’t have enough reviews, or your website doesn’t build trust fast enough, they call someone else.
In this short video, Jon shows how one Melbourne tradie moved away from Facebook Marketplace tyre-kickers and built a system that brings in private job enquiries instead.
17 five-star Google reviews. 8 booked jobs. 8 weeks. Zero paid ads.
Most good tradies don’t have a work problem.
They have a lead leak problem.
You can be excellent on the tools and still lose private jobs every week if the system around your business is weak.
Not because you’re lazy.
Not because your work is bad.
Because while you’re working, leads are slipping through cracks.
Your phone rings on site. You miss it. They call the next tradie.
They land on your page. No reviews, no proof, no clear next step. They leave.
You do great work. Your Google profile doesn’t show it.
Quote sent. Lead goes quiet. Nobody chases it. Job gone.
Calls, texts, emails, DMs — everywhere. Nothing tracked. Nothing followed up.
Job done. You drive away. No follow-up. No review request. No rebooking. Relationship dead.
Most tradies fix one of these. Maybe two.
But the leads keep leaking because the whole system is broken.
We fix all six.
Automatically.
While you’re on the tools.
Six leaks. One audit. Free.
The Free Lead Leak Audit shows where jobs are slipping through the cracks, and what needs fixing first.
Does your site make a homeowner trust you in 10 seconds? We find out.
Reviews, photos, visibility, local search. We check what homeowners actually see.
Every missed call is a job gone. We find out if yours are being recovered.
Good jobs should build your reputation automatically. We check if they are.
Quotes go quiet. We find out if leads are dying after you send the price.
Calls, texts, emails, DMs. We check if anything is falling through the cracks.
A done-for-you system that helps tradies turn missed calls, quotes, reviews, and enquiries into more booked jobs without chasing everything manually.
The Tradie Jobs Machine connects your website, Google profile, missed-call reply, review requests, quote follow-up, and lead tracking into one simple system, so fewer jobs fall through the cracks while you’re on the tools.
Six parts. One system. All connected.
Miss a call on site. The system texts them back in seconds. Job stays alive.
Job done. Review request sent automatically. Google profile builds itself.
Enquiry comes in at 9pm. They get a reply before your competitor wakes up.
Quote sent. System follows up automatically. No more leads going cold.
Every lead, quote, and booked job visible in one place. Nothing falls through.
Homeowner lands on your page. Trusts you fast. Enquires. Done.
Without this system, every missed call, every cold quote, and every finished job with no review request is money walking out the door.
Real Melbourne tradie. 17 reviews. 8 booked jobs. 8 weeks. Zero paid ads.
Before Tier 17, Bailey from Gutter Guy Vic was relying heavily on Facebook Marketplace for work.
That meant price shoppers, tyre-kickers, "how much?" messages, and people disappearing after asking for a quote.
Every week was unpredictable. Every slow day cost him money he couldn't afford to lose.
Tier 17 built Bailey a complete lead system from the ground up — website, Google Business Profile, automated review requests, missed-call text back, and SMS automation. All connected. All running while he works.
Here’s what Bailey said after the system went live:
“Jon from Tier 17 installed a complete automated lead system for my business in Epping. He built my website, optimised my Google Business Profile, and set up SMS automation. I’m already getting phone calls through the site. If you’re a Melbourne tradie who wants a system that actually works without chasing leads, Jon is the man.”
Results vary by trade, suburb, competition, offer, and how quickly enquiries are handled.
Answer a few quick questions so we can spot your biggest lead leak before the call.
That's why we start with the audit. We check what you already have, where the leaks are, and what should be fixed first.
For tradies who need a clean, professional website that builds trust fast and turns visitors into enquiries.
For tradies who already have a website, but leads are still leaking through missed calls, weak reviews, slow follow-up, or quotes going cold.
For tradies who want the complete setup: website, Google Business Profile, missed-call recovery, instant enquiry reply, review automation, quote follow-up, and lead tracking.
Packages are custom quoted based on your trade, current setup, location, and goals. Most projects include a one-time setup fee plus a monthly support plan.
Running ads to a weak website or slow follow-up system just burns money faster.
That's why we fix the lead system first.
Once your website, Google Business Profile, reviews, missed-call reply, and follow-up are working properly, then we can look at Meta Ads or Google Ads to scale.
First we fix the leaks.
Then we pour in traffic.
If your system is launched, your Google Business Profile is active, and you provide the required business details, photos, access, and approvals within 7 days of request, we guarantee at least 5 genuine enquiries within 60 to 90 days.
If not, we keep improving the system at no extra setup cost until you do.
No lock-in contracts. No tech headaches. Done for you.
We look at your website, Google Business Profile, reviews, missed calls, and follow-up.
You’ll see exactly what’s costing you enquiries — and what we fix first.
No templates. No guesswork. We build around your trade, your suburb, and your goals.
Calls, messages, quotes, and enquiries are captured, followed up, and tracked in one place.

The tradie with half your skill is getting twice your calls.
His work isn’t better. His system is.
He has a website that builds trust. His Google reviews keep coming in. His missed calls get a text back in seconds. His quotes get followed up automatically.
You’re better at the trade. He’s better at being found.
That’s the problem Tier 17 was built to fix.
I’m Jon Mburu, founder of Tier 17. I built this system specifically for Melbourne tradies who are good at their trade but invisible online.
I’ve watched good operators lose private jobs to competitors with weaker work and stronger systems.
That stops here.
Here is exactly what we build for you, and none of it requires your time to learn:
You stay on the tools.
We help make sure leads are captured, followed up, and turned into booked jobs.
Audits are reviewed personally by Jon. Spots are limited each month.
The only question is whether they find you - or the tradie down the road who fixed his system first.
15 minutes. No pressure. No obligation. You’ll see exactly where jobs are leaking and what to fix first.